This presentation was created as part of my application to the University of Oregon Sports Product Management program and showcases the research, concept, and strategy surrounding this product concept.
If, after the recent Colin Kaepernick ad campaign released by Nike, you found yourself a-huff, stomping your feet about patriotism, angry about a brand forcing its political agenda on you, setting your grass-stained Nike Air Monarchs ablaze, I have some bad news for you…