Future Track Running Center

2007 – 2010


  • Led all marketing initiatives – online, offline and events
  • Established digital brand presence – website, local and social
  • Drove partnerships with footwear and apparel brands for launch, demo and key market events
  • Established local partnerships with chiropractors, physical therapists, coaches and trainers
  • Created all content for website, product database, blog, social and email
  • Tracked and measured promotion effectiveness through monthly reporting of online conversions and offline purchases – low level attribution before attribution and omni-channel were a focus