2007 – 2010

Responsibilities:

• Led all marketing initiatives – online, offline and events
• Established digital brand presence – website, local and social
• Drove partnerships with footwear and apparel brands for launch, demo and key market events
• Established local partnerships with chiropractors, physical therapists, coaches and trainers
• Created all content for website, product database, blog, social and email
• Tracked and measured promotion effectiveness through monthly reporting of online conversions and offline purchases – low level attribution before attribution and omni-channel were a focus