Future Track Running Center
2007 – 2010
Responsibilities:
- Led all marketing initiatives – online, offline and events
- Established digital brand presence – website, local and social
- Drove partnerships with footwear and apparel brands for launch, demo and key market events
- Established local partnerships with chiropractors, physical therapists, coaches and trainers
- Created all content for website, product database, blog, social and email
- Tracked and measured promotion effectiveness through monthly reporting of online conversions and offline purchases – low level attribution before attribution and omni-channel were a focus
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Future Track
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