Objectives for Steve McQuaide
Objectives | Steve McQuaide
www.stevemcquaide.com/
Looking to bring expertise and passion to a dynamic company that offers an opportunity for continued education, teamwork and growth. Seeking a company that is on the cutting edge of technology, web and content marketing.
Education - Teamwork - Growth - Thought-leadership - Technology
SEO Strategist | The Search Agency, June 2012 - Present
www.thesearchagency.com
Identified as a leading hybrid employee with expertise in multiple disciplines, including linking/promotions, architecture and social media, develops holistic SEO strategy that accomplishes client goals. Creates project plans that incorporate SEO architecture, content, promotions and social tactics. Identifies the need for, and collaborates on the creation of, custom reports, analyses and point of views for clients. Faciliates communication between client-facing account manager and discipline managers on the delivery side. Ensures tasks and deliverables are completed on time, or communicates the need for additional time to the account manager, who negotiates with the client.
Content - Architecture - Linking - Promotions - Social Media - Analytics
Manager, Promotions Team | The Search Agency, June 2012 - Present
www.thesearchagency.com
Sole decision maker for processes related to SEO promotions and linking. Redefined
promotions product post-Penguin update to realign strategies and tactics. Developed customer persona worksheet to inform and target our promotional activities and outreach.
Coined "think beyond the link" as a team motto and introduced new, scalable promotional activities that focused on brand exposure by producing timely and funnel-focused content. Established creative freelance pools of researchers, writers and designers to produce creative, sharable content for our clients. Introduced TSA to PR databases like Cision and Vocus to simplify the promotional site discovery process. Involved in new business pitches.
Management - Linking - Promotions - Content Marketing
Marketing Director | LA Beard and Mustache Competition 2012
www.labeardcomp.com
Developed entire marketing strategy for 2012 LA Beard and Mustache Competition, which grew over 300% from 2011-2012 to over 1,000 participants and attendees. Created logo, website, and was involved in all creative work. Budgeted and planned all marketing activities, which included a street team at local events, partnerships with local organizations (e.g. LA Derby Dolls), distributed posters and postcards at targeted events, planned and executed a Facebook advertising campaign. Wrote, delivered and acted as point-of-content for all press releases and press relations, which resulted in a spot on Today in LA morning show, an interview with Colleen Williams, interview on 100.3 The Sound, and press coverage of the event in the LA Times, Huffington Post, BuzzFeed.com, and the DailyMail.co.uk.
Brand Identity - Web Design - Graphic Design - Marketing Strategy - PR - Advertising Strategy
SEO Specialist | The Search Agency, March 2010 - June 2012
www.thesearchagency.com
Developed SEO linking and architecture strategies for clients across multiple verticals. Executed outreach to external publishers and developed relationships that led to banner ad, text link and content placement. Utilized 3rd party tools to conduct client and competitor backlink analysis. Produced quarterly promotions plans based on backlink analysis and executed architectural responsibilities like site migrations, template optimization and creation of alternate crawlpaths.
Director of Marketing | Future Track Running Center, 2006 - March 2010
www.futuretrackrunning.com
Director of online and offline marketing for independent retail store. Brought store presence online through development of websites, introduced social networking, established relationships with local bloggers and community sites, sponsored events to boost online exposure, managed email marketing, used Google Analytics to measure impact of online activities. Developed skills in HTML, CSS, PHP, MySQL, Flash, and jQuery.
Images for Steve McQuaide - Report Images
News for Steve McQuaide
Webpronews.com - 2 months ago
Steve has seven years of experience in online and offline marketing. He currently is an SEO Strategist and SEO Promotions Team Manager at The Search Agency
