Dorsum

2018 – PRESENT

Responsibilities:

  • Created crowdfunding promotional strategy
  • Defined tracking KPIs and created custom dashboards in GA
  • installed and configured Facebook Pixel and other technical tracking
  • Created custom and lookalike audiences based on email database
  • Produced digital ad creative

Dorsum

Responsibilities: – Define design direction of marketing assets – Produce marketing assets using Photoshop and Illustrator – Produce creative briefs for photography and videography contractors – Explore creative executions resonance in target market – Maintain brand guidelines in all creative production Kickstarter Campaign Creative Exploration Product Teaser – Photoshoot Briefing       Website design, . . .

Dorsum

July 2018 – Present

Collaborated with stakeholders to outline multi-year brand and product roadmap, GTM strategy, and performance metrics.