Responsibilities:

– Define design direction of marketing assets
– Produce marketing assets using Photoshop and Illustrator
– Produce creative briefs for photography and videography contractors
– Explore creative executions resonance in target market
– Maintain brand guidelines in all creative production

Kickstarter Campaign Creative Exploration

Industrial inspiration of target market
Bright colors of energy and empowerment

Product Teaser – Photoshoot Briefing

First responder inspiration

 

Product feature details and materials macros

 

Marco shots of product features to showcase construction and materials

 

Website design, development & creative production

Responsive website design, development & creative production